Property tips for a competitive San Diego rental market

Diligent maintenance

  • Don’t avoid maintenance issues. Small things can turn in bigger and costlier problems.

  • Consistent upkeep will foster a positive and lucrative rental experience for both the tenant and landlord/property manager.

Eye for improvement

  • Stay competitive with the rental market with cost-effective improvements and modifications.

  • Not all capital expenses have to be huge dollar spends. Simply adding decorative hardware or light fixtures can translate to more demand and higher rents.

Clear, concise, and consistent communication

  • The relationship between tenant and landlord/property manager can often dictate the path of future conflict and resolution.

  • Most landlord/tenant conflicts can be resolved with respectful communication, without the need of costly attorney or court fees.

Keep your property “ready to sell”

  • A good rule of thumb is to always keep your property “listing ready” in terms of appearance and it’s financial health.

  • This means you won’t have to scramble to make improvements or lease changes when the time comes to go to market.

Finger on the pulse of market rent

  • Knowing the nuanced sub-markets of San Diego is your biggest tool in the bag when determining your rents.

  • It’s imperative to adjust in a nimble manner in “down” markets. Know the importance of toggling the price vs. stubbornly advertising for 45 days.

Low vacancy rate, great! Or not?

  • Low vacancy rates can often indicate the current rents are not pushing the market. This can lead to not only an under-performing property, but possibly a situation that cannot be recovered because of current rent control laws.

  • Depending on the property size and type, vacancy should hover around 3%-6%. Less than that, and it could be an indication that rents are too low.